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All quotes by Eric Ries

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At IMVU, the cost of customer acquisition through our five-dollar-a-day AdWords campaign was less than twenty-five cents. Our revenue from those same customers was more than a dollar.

Topics: Acquisition Campaign Cents Cost Customer Customers Dollar Less More Our Revenue Same Than Those Through Twenty-Five

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Biography

Nationality: American

Type: Businessman

Born: September 22nd, 1979

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Quote By KeenBrain. Retrieved August 21, 2026, from

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American Psychological Association (APA):

Quote By Eric Ries KeenBrain. Retrieved August 21, 2026, from

/quotes/quote/e/eric_ries_512162">

Modern Language Association (MLA):

“Quote By Eric Ries” KeenBrain. n.d. Fri. 21 August. 2026 from

/quotes/quote/e/eric_ries_512162">

Chicago Manual Style (CMS):

“Quote By Eric Ries” KeenBrain. Accessed August 21, 2026.

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