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David Ogilvy Quotes


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Quotes by David Ogilvy

Showing 31-40 of 53 Quotes by David Ogilvy

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

~David Ogilvy

Topics: About Age Another Careers Double Life Long Long Life Next Secret Sixty The Secret Of Then Thirty Years

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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

~David Ogilvy

Topics: Average Body Cents Copy Dollar Eighty Five Headline Many Out People Read Spent Times Written You Your

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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

~David Ogilvy

Topics: Advertisement Brand Complex Contribution Every Image Should Symbol Thought Which

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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

~David Ogilvy

Topics: Advertising Consumers Important Marketplace Most Product Test The Most Important Vocabulary Well Will Word You Your

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Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

~David Ogilvy

Topics: Able Am Better Drink Far Find Had Little Many More People Productive Them Think Three Two Write I Think I Am

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Advertising is only evil when it advertises evil things.

~David Ogilvy

Topics: Advertise Advertising Evil Only Things

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It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

~David Ogilvy

Topics: Accept Advertisement Attack Bad Bad Manners Dinner Eye His Inviting Like Magazine Man Manners Me Strikes Then

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Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

~David Ogilvy

Topics: Believe Cheek Copy Good Got Just Living Product Tongue Written You

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Advertising reflects the mores of society, but it does not influence them.

~David Ogilvy

Topics: Advertising Does Influence Reflects Society Them

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Leaders grasp nettles.

~David Ogilvy

Topics: Grasp Leaders

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Biography

Nationality: English

Type: Businessman

Born: June 23rd, 1911

Died: July 21st, 1999

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