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David Ogilvy Quotes


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Quotes by David Ogilvy

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The best ideas come as jokes. Make your thinking as funny as possible.

~David Ogilvy

Topics: Best Come Funny Ideas Jokes Make Possible Thinking Your

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Never stop testing, and your advertising will never stop improving.

~David Ogilvy

Topics: Advertising Improving Never Never Stop Stop Testing Will Your

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Our business is infested with idiots who try to impress by using pretentious jargon.

~David Ogilvy

Topics: Business Idiots Impress Jargon Our Pretentious Try Using Who

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Ninety-nine percent of advertising doesn't sell much of anything.

~David Ogilvy

Topics: Advertising Anything Much Ninety-Nine Ninety-Nine Percent Percent Sell

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The more informative your advertising, the more persuasive it will be.

~David Ogilvy

Topics: Advertising Informative More Persuasive Will Your

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A good advertisement is one which sells the product without drawing attention to itself.

~David Ogilvy

Topics: Advertisement Attention Drawing Good Itself Product Sells Which Without

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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

~David Ogilvy

Topics: Become Bigger Company Dwarf Each Giants People Shall Smaller Than Us Who

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You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

~David Ogilvy

Topics: Brand Break Decide Image Like Make Market Means Now People Personalities Personality Place Products Them Want You Your

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It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

~David Ogilvy

Topics: Advertising Attention Attract Big Big Idea Buy Campaign Consumers Contains Doubt Get Hundred Idea Like More Night Pass Product Ship Takes Than Them Unless Will Your

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Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

~David Ogilvy

Topics: Aim Better Get Hire Leave Look People Remarkable Routine Settle Than Them Then Who Will You

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Biography

Nationality: English

Type: Businessman

Born: June 23rd, 1911

Died: July 21st, 1999

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