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All quotes by Paul Rand

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Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.

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Biography

Nationality: American

Born: August 15th, 1914

Died: November 26th, 1996

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