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Paul Rand Quotes


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Quotes by Paul Rand

Showing 11-20 of 29 Quotes by Paul Rand

A style is the consequence of recurrent habits, restraints, or rules invented or inherited, written or overheard, intuitive or preconceived.

~Paul Rand

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Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.

~Paul Rand

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Ideas do not need to be esoteric to be original or exciting.

~Paul Rand

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Design is everything. Everything!

~Paul Rand

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Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate initials, are at best superficial ornamentation unless logically employed.

~Paul Rand

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If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

~Paul Rand

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In the West, we look at art through life. Well, that's one way of living. In the Orient they look at life through art. They even drink their tea without sugar, for the same reason that they don't like a lot of frilly decorations on a painting. I can't stand butter on my bread for the same reason. I'm allergic to goo and rococo.

~Paul Rand

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Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.

~Paul Rand

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Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients.

~Paul Rand

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In the Orthodox religion, you don't draw the human figure. It's against the rules.

~Paul Rand

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Biography

Nationality: American

Type: Designer

Born: August 15th, 1914

Died: November 26th, 1996

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