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John Quelch Quotes


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Quotes by John Quelch

Showing 11-20 of 51 Quotes by John Quelch

Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market.

~John Quelch

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You certainly don't want to market the president as if he or she were a box of breakfast cereal.

~John Quelch

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When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for.

~John Quelch

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The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.

~John Quelch

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Consumer behaviour changes in a glacial fashion.

~John Quelch

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Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.

~John Quelch

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You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China.

~John Quelch

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Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy.

~John Quelch

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In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.

~John Quelch

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When times are good, there is budget available for increased research on secondary products or customers.

~John Quelch

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Biography

Nationality: American

Type: Educator

Born: August 8th, 1951

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