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Jef I. Richards Quotes


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Quotes by Jef I. Richards

Showing 11-18 of 18 Quotes by Jef I. Richards

Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.

~Jef I. Richards

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The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

~Jef I. Richards

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There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

~Jef I. Richards

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Advertising is speech. It's regulated because it's often effective speech.

~Jef I. Richards

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Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

~Jef I. Richards

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In advertising, sex sells. But only if you're selling sex.

~Jef I. Richards

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Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

~Jef I. Richards

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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

~Jef I. Richards

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Biography

Nationality: American

Type: Educator

Born: Unknown

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Find Jef I. Richards on Amazon

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