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George Lois Quotes


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Quotes by George Lois

Showing 31-40 of 51 Quotes by George Lois

Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.

~George Lois

Topics: Gotta Great Image Images Look Make Millions Other Truly Understand Unimportant You

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The whole area of creativity is constipated and frightened.

~George Lois

Topics: Area Creativity Frightened Whole

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Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.

~George Lois

Topics: Always Any Certain Creative Direction Fact Industry Least Me Moving New New Direction Only Others Positive Proof Traps Trends

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Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.

~George Lois

Topics: Always Available Big Big Idea Challenge Coming Confronted Creative Hopefully Idea Industry Innovative Mind Most Talented Up Whatever Work You

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When I teach classes at the School of Visual Arts,, I'll ask the students, 'How many of you have been to a museum this year?' Nobody raises their hand and I go into a tirade. If you want to do something sharp and innovative, you have to know what went on before.

~George Lois

Topics: Arts Ask Been Before Classes Go Hand How Innovative Know Many Museum Nobody Raises School Sharp Something Students Teach Visual Visual Arts Want Year You

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Museums are custodians of epiphanies, and these epiphanies enter the central nervous system and deep recesses of the mind.

~George Lois

Topics: Central Custodian Deep Enter Mind Museums Nervous Nervous System System

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Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.

~George Lois

Topics: Ad Agencies Ask Creating Get Humor Instead Instincts Intellect Kinds Market Own People Research Rest Sense Sense Of Humor Should Something Things Think Too Trust Want Will World You Your

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With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are.

~George Lois

Topics: About Advertising Away Back Chair Client Come Company Everything Finally Give Give Me Go Go Away Kind Knocks Know Me Out Something Them Then Understand Way Worked

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You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

~George Lois

Topics: About Advertising After Care Demographics Going Great Mediocre Only Test Understand Who You

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My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act.

~George Lois

Topics: Act Always Been Catch Cause Concern Creating Eyes Hearts Images Minds Penetrate People Them Warm

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Biography

Nationality: American

Type: Artist

Born: June 26th, 1931

Links

Find George Lois on Amazon

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