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David Ogilvy Quotes


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Quotes by David Ogilvy

Showing 21-30 of 53 Quotes by David Ogilvy

What you say in advertising is more important than how you say it.

~David Ogilvy

Topics: Advertising How Important More Say Than You

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There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

~David Ogilvy

Topics: About Advertisement Attract Cent Editorial Like Look Make More Need Pages Per Readers Them Will You

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Don't bunt. Aim out of the ball park. Aim for the company of immortals.

~David Ogilvy

Topics: Aim Ball Company Immortal Out Park

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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

~David Ogilvy

Topics: Also Business Create Creative Modern Modern World Original Sell Thinker Unless Useless World You

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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

~David Ogilvy

Topics: Accept Account Advertising Advertising Agency Agency Almost Before Between Client Doctor Happily His Intimate Life Make Manufacturer Patient Prospective Relationship Sure You Your

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I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

~David Ogilvy

Topics: Buy Day Every Every Day Grammar Know Language Me People Persuade Rules Seems Should Something Think Try Trying Use Vernacular Which Write You

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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

~David Ogilvy

Topics: Advertising Agency Another Brand Built Campaign Create Else Ever Fortune Good Good Fortune Great Imitating Irritating Nobody See Somebody Soon Steal Will Worry You

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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

~David Ogilvy

Topics: Excellence Less More Profitable Pursuit Satisfying Than

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First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

~David Ogilvy

Topics: Being Better Creative First Genius Get Go Leave Make Partners Reputation Second Surround Surround Yourself Than Them Third Who You Yourself

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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

~David Ogilvy

Topics: Advertising Dangerous Enemy Generals Ignore People Research Signals Who

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Biography

Nationality: English

Type: Businessman

Born: June 23rd, 1911

Died: July 21st, 1999

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