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David Ogilvy Quotes


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Quotes by David Ogilvy

Showing 11-20 of 53 Quotes by David Ogilvy

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

~David Ogilvy

Topics: Coming Drunkard Executives Illumination Increasing Judgment Lamp Marketing Much Notice Part Post Rather Reluctance Rely Research Support Than Too Too Much Use Uses

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If it doesn't sell, it isn't creative.

~David Ogilvy

Topics: Creative Sell

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What really decides consumers to buy or not to buy is the content of your advertising, not its form.

~David Ogilvy

Topics: Advertising Buy Consumers Content Decide Form Really Your

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Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

~David Ogilvy

Topics: Advertisement Advertising Agencies Business Cannot Deaf Helpless Men Men And Women Metropolitan Opera Plans Stage Who Women Words Write

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I do not regard advertising as entertainment or an art form, but as a medium of information.

~David Ogilvy

Topics: Advertising Art Art Form Entertainment Form Information Medium Regard

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I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

~David Ogilvy

Topics: Ads Best Come Done Experience Good Good Ones Life My Life Out Over Personal Personal Experience Persuasive Real Really Some Somehow Theory True Valid

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The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

~David Ogilvy

Topics: Advertising Down Flag Headline Kind Meat Product Prospects Readers Ticket Use Who You

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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

~David Ogilvy

Topics: Advertising Agent Allow Buy Consumers Dishonest He His Own Product Urge Which Wife Would

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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

~David Ogilvy

Topics: Advertisement Advertising Allowed Committees Create Criticize Messy Much Never Product See Should Television Them Today You

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The consumer isn't a moron; she is your wife.

~David Ogilvy

Topics: Consumer Moron She Wife Your

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Biography

Nationality: English

Type: Businessman

Born: June 23rd, 1911

Died: July 21st, 1999

Links

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