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Alan Cooper Quotes


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Quotes by Alan Cooper

Showing 1-10 of 11 Quotes by Alan Cooper

If we want users to like our software, we should design it to behave like a likeable person.

~Alan Cooper

Topics: Behave Design Like Likeable Our Person Should Software Users Want

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I have a cell phone that doesn't behave like a phone: It behaves like a computer that makes calls. Computers are becoming an integral part of daily life. And if people don't start designing them to be more user-friendly, then an even larger part of the population is going to be left out of even more stuff.

~Alan Cooper

Topics: Becoming Behave Behaves Calls Cell Cell Phone Computer Computers Daily Daily Life Designing Even Going Integral Integral Part Larger Left Life Like Makes More Out Part People Phone Population Start Stuff Them Then User-Friendly

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Reducing a product's definition to a list of features and functions ignores the real opportunity - orchestrating technological capability to serve human needs and goals.

~Alan Cooper

Topics: Capability Definition Features Functions Goals Human Human Needs Ignores List Needs Opportunity Product Real Reducing Serve Technological

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We're building what I call 'software apartheid.' We're in the process of creating a divided society: those who can use technology on one side, and those who can't on the other. And it happens to divide neatly along economic lines.

~Alan Cooper

Topics: Along Apartheid Building Call Creating Divide Divided Economic Happens Lines Neatly Other Process Side Society Software Technology Those Use Who

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The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers.

~Alan Cooper

Topics: Approach Both Companies Customers Design Digital Long-Lasting Payoff Product Software Substantial

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There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

~Alan Cooper

Topics: Asking Business Cool Design Does Engineer Fundamental Happen How Human Make Masters People Problem Products Really Result Side Soft Software Technology Things Well Who You

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I think the phrase 'computer-literate' is an evil phrase. You don't have to be 'automobile-literate' to get along in this world. You don't have to be 'telephone-literate.' Why should you have to be 'computer-literate'?

~Alan Cooper

Topics: Along Evil Get Phrase Should Think Why World You I Think

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Design is not so much a design issue as a power struggle.

~Alan Cooper

Topics: Design Issue Much Power Struggle

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A lot of people think, and Microsoft is happy to let them think, that all great things are invented by Microsoft. In fact, very, very little has been invented by Microsoft.

~Alan Cooper

Topics: Been Fact Great Great Things Happy In Fact Invented Little Lot Microsoft People Them Things Think Very

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What Microsoft is really good at is endlessly iterating and revving - incrementally improving things that already exist - and those things that already exist are generally acquired from the outside.

~Alan Cooper

Topics: Acquired Endlessly Exist Generally Good Improving Microsoft Outside Really Things Those

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Biography

Nationality: American

Type: Businessman

Born: June 3rd, 1952

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