KeenBrain
KeenBrain
KeenBrain

William Bernbach Quotes


Share this page on

Quotes by William Bernbach

Showing 11-20 of 25 Quotes by William Bernbach

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

~William Bernbach

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


If your advertising goes unnoticed, everything else is academic.

~William Bernbach

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.

~William Bernbach

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


In communications, familiarity breeds apathy.

~William Bernbach

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

~William Bernbach

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

~William Bernbach

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

~William Bernbach

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

~William Bernbach

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


In advertising not to be different is virtually suicidal.

~William Bernbach

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.

~William Bernbach

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


Biography

Nationality: American

Type: Businessman

Born: August 13th, 1911

Died: October 2nd, 1982

Links

Find William Bernbach on Amazon

Related Authors

Les Brown
Warren Buffett
Stephen Covey
Peter Drucker
Henry Ford
Bill Gates
Steve Jobs
Jim Rohn

Popular Authors

Michael Jordan Guy Lafleur George R. R. Martin Abraham Maslow Satchel Paige Aleksandr Solzhenitsyn Virginia Woolf E. E. Cummings

Change your beliefs...change your life.

Get a related quote or insight every day.

(it's 100% free)

Follow Us On

Today's Birthdays

1810 - P. T. Barnum

1586 - Thomas Hooker

1849 - William Thomas Stead

1853 - Cecil Rhodes

1857 - Clara Zetkin

1882 - Hazrat Inayat Khan

1889 - Jean Cocteau

1890 - Frederick Lewis Allen

1899 - Marcel Achard

1902 - Henry Cabot Lodge, Jr.

Birthdays on July 5th
All Birthdays

Popular Topics

Alone Equality God Great Jealousy Movies Saint Patrick's Day Wedding