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William Bernbach Quotes


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Quotes by William Bernbach

Showing 1-10 of 25 Quotes by William Bernbach

The most powerful element in advertising is the truth.

~William Bernbach

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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

~William Bernbach

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Advertising doesn't create a product advantage. It can only convey it.

~William Bernbach

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No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

~William Bernbach

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Today's smartest advertising style is tomorrow's corn.

~William Bernbach

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Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

~William Bernbach

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Nobody counts the number of ads you run; they just remember the impression you make.

~William Bernbach

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Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

~William Bernbach

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An idea can turn to dust or magic, depending on the talent that rubs against it.

~William Bernbach

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Properly practiced creativity can make one ad do the work of ten.

~William Bernbach

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Biography

Nationality: American

Type: Businessman

Born: August 13th, 1911

Died: October 2nd, 1982

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