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Steve Ells Quotes


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Quotes by Steve Ells

Showing 11-20 of 63 Quotes by Steve Ells

So much of today's food is based on the exploitation of animals and the environment. Yes, it's cheap, but at what cost?

~Steve Ells

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The traditional fast food model is built on buying the cheapest ingredients - and that usually means poor-quality, heavily processed foods. But you can use quality ingredients, cook food using classic cooking techniques, and still serve something that's fast and inexpensive.

~Steve Ells

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The first Chipotle was intended to be my source of funding for a full-scale restaurant, a means to an end. But it turned out to be more successful than I ever imagined.

~Steve Ells

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If we really want to change the way Americans eat, we need to make delicious, sustainably-raised food accessible to everyone. Most people are not willing to sacrifice taste or pay a lot more when it comes to eating better. That's why the Chipotle model is so important.

~Steve Ells

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When I started Chipotle, I didn't know the fast-food rules. People told us the food was too expensive and the menu was too limited. Neither turned out to be true.

~Steve Ells

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The best Chipotle restaurant managers get the title 'restaurateur' and a $10,000 bonus for each person they hire who starts as crew and goes on to become a manager.

~Steve Ells

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I thought we were going to get customers excited by telling them there were no antibiotics in our meat or no growth hormones used to raise the animals or no RBGH in our cheese or sour cream. Well, that's not a very appetizing message.

~Steve Ells

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After a two-year stint at Stars, I wanted to start my own full-service restaurant, but I didn't have the funds to do so, so I got a modest loan from my parents and opened Chipotle with the goal of having it fund that restaurant.

~Steve Ells

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Chipotle was going to incorporate all the things I had learned at the Culinary Institute and Stars and really elevate typical fast food.

~Steve Ells

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When I told my friends and family that I was leaving Stars to open a burrito shop in Denver, they thought I was crazy, but not long after the success of the first Chipotle, I knew I had to open just one more, so I opened a second one on Colorado Boulevard, which turned out to be even busier than the first.

~Steve Ells

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Biography

Nationality: American

Type: Businessman

Born: September 12th, 1966

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