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Richard Edelman Quotes


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Quotes by Richard Edelman

Showing 21-30 of 100 Quotes by Richard Edelman

Most smart companies should make themselves media companies. That means they put out their own information.

~Richard Edelman

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Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.

~Richard Edelman

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I wake up every day, and the family fortune is on the line, and that's a good thing.

~Richard Edelman

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We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

~Richard Edelman

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We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts.

~Richard Edelman

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We have been pushing forward on a new way of storytelling we call 'collaborative journalism' on behalf of a number of our clients.

~Richard Edelman

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Our goal is to put news where it earns attention, where readers can access it on every device and interact with it. We're meeting our clients' audiences where they are instead of asking them to come to us. Increasingly, that means hosting the content on social blogging sites like Medium.

~Richard Edelman

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More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers.

~Richard Edelman

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We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of buying and advocacy opens up for a brand.

~Richard Edelman

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Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as committed partners in a better life.

~Richard Edelman

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Biography

Nationality: American

Type: Businessman

Born: June 15th, 1954

Links

Find Richard Edelman on Amazon

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