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Paul Rand Quotes


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Quotes by Paul Rand

Showing 1-10 of 29 Quotes by Paul Rand

Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.

~Paul Rand

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The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.

~Paul Rand

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I haven't changed my mind about modernism from the first day I ever did it... It means integrity; it means honesty; it means the absence of sentimentality and the absence of nostalgia; it means simplicity; it means clarity. That's what modernism means to me.

~Paul Rand

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To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.

~Paul Rand

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You can't criticize geometry. It's never wrong.

~Paul Rand

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I never did calligraphy... But handwriting is an entirely different kind of thing. It's part of the syndrome of modernism... It's part of that asceticism.

~Paul Rand

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Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

~Paul Rand

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Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

~Paul Rand

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Good design doesn't date. Bad design does.

~Paul Rand

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Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.

~Paul Rand

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Biography

Nationality: American

Type: Designer

Born: August 15th, 1914

Died: November 26th, 1996

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