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Marc Ostrofsky Quotes


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Quotes by Marc Ostrofsky

Showing 11-20 of 28 Quotes by Marc Ostrofsky

There's chaos out there, and chaos means opportunity.

~Marc Ostrofsky

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Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.

~Marc Ostrofsky

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Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.

~Marc Ostrofsky

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In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.

~Marc Ostrofsky

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Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.

~Marc Ostrofsky

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Direct navigation traffic is by far the most highly targeted form of web traffic available.

~Marc Ostrofsky

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Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.

~Marc Ostrofsky

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The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.

~Marc Ostrofsky

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Everyone knows what search engines are. But relatively few know how to use them effectively.

~Marc Ostrofsky

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Not long ago, the term 'business model' was not exactly on the tip of everyone's tongue. Then, in the early to mid-1990s, 'business model' became a catchphrase that described how a company makes money or saves money.

~Marc Ostrofsky

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Biography

Nationality: American

Type: Author

Born: October 28th, 1961

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