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Leo Burnett Quotes


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Quotes by Leo Burnett

Showing 11-20 of 34 Quotes by Leo Burnett

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

~Leo Burnett

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The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

~Leo Burnett

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I regard a great ad as the most beautiful thing in the world.

~Leo Burnett

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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

~Leo Burnett

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There is no such thing as a permanent advertising success.

~Leo Burnett

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Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

~Leo Burnett

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If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

~Leo Burnett

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I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

~Leo Burnett

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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

~Leo Burnett

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A good ad which is not run never produces sales.

~Leo Burnett

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Biography

Nationality: American

Type: Businessman

Born: October 21st, 1891

Died: June 7th, 1971

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