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John Quelch Quotes


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Quotes by John Quelch

Showing 31-40 of 51 Quotes by John Quelch

The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be.

~John Quelch

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When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.

~John Quelch

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There are distinct categories of consumers, each of which needs to be addressed in a different way.

~John Quelch

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Obama and Clinton make an interesting contrast in brands.

~John Quelch

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Younger people obviously are more likely to openly express their political affiliations in terms of gear.

~John Quelch

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Consumers around the world are excited to share common experiences.

~John Quelch

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A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives.

~John Quelch

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You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news.

~John Quelch

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The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.

~John Quelch

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It's impossible for any institution to compete unless you can afford world class faculty.

~John Quelch

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Biography

Nationality: American

Type: Educator

Born: August 8th, 1951

Links

Find John Quelch on Amazon

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