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John Quelch Quotes


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Quotes by John Quelch

Showing 1-10 of 51 Quotes by John Quelch

Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore.

~John Quelch

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If there is cultural imperialism, it is definitely American.

~John Quelch

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Personal brand equity erodes much faster than corporate brand equity.

~John Quelch

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Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.

~John Quelch

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Coca-Cola is an American icon.

~John Quelch

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China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.

~John Quelch

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Ease of navigation is important in both physical and virtual space.

~John Quelch

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Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs.

~John Quelch

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View health as an investment, not an expense.

~John Quelch

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Paying extra for prime placement can often pay off.

~John Quelch

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Biography

Nationality: American

Type: Educator

Born: August 8th, 1951

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