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John Battelle Quotes


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Quotes by John Battelle

Showing 81-90 of 91 Quotes by John Battelle

The Web 2.0 world is defined by new ways of understanding ourselves, of creating value in our culture, of running companies, and of working together.

~John Battelle

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When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit of this and that on top.

~John Battelle

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Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.

~John Battelle

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'Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the millions of blogs, community and service sites where passionate individuals 'hang out' with like-minded folks. This is where shared content is often created.

~John Battelle

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Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences.

~John Battelle

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In conversation marketing, you're providing a service, a continuing dialogue whose course through the Web is unknown. The more value it adds to the ecosystem, the more it will be shared, amplified and celebrated.

~John Battelle

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Good first drafts and speedy responses to consumer dialog will always trump lawyered corporate speak.

~John Battelle

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Where one industry stumbles, another rises up.

~John Battelle

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If you're a publisher and you forbid deep linking into your site, or have a paid wall or registration requirement, then you're making it hard to 'point to' your content. When no one points to your content, your content is harder to find because search uses links as a proxy for popularity.

~John Battelle

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Publishers are born connectors; they bring like-minded people together. They are also conversationalists of the first order. They foster the interaction between the three key parties in commercial media: the audience, the author/creator and the marketer.

~John Battelle

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Biography

Nationality: American

Type: Businessman

Born: November 4th, 1965

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