KeenBrain
KeenBrain
KeenBrain

Jef I. Richards Quotes


Share this page on

Quotes by Jef I. Richards

Showing 1-10 of 18 Quotes by Jef I. Richards

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

~Jef I. Richards

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


Advertising is totally unnecessary. Unless you hope to make money.

~Jef I. Richards

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


Creativity is an advertising agency's most valuable asset, because it is the rarest.

~Jef I. Richards

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

~Jef I. Richards

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


Advertising is the 'wonder' in Wonder Bread.

~Jef I. Richards

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?

~Jef I. Richards

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

~Jef I. Richards

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

~Jef I. Richards

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

~Jef I. Richards

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

~Jef I. Richards

Topics: None

Keywords: None


Suggest an Edit


Cite the source


Save to Favorites


Collect


Biography

Nationality: American

Type: Educator

Born: Unknown

Links

Find Jef I. Richards on Amazon

Related Authors

Amos Bronson Alcott
John W. Gardner
Temple Grandin
Timothy Leary
Horace Mann
Benjamin E. Mays
Morrie Schwartz
Booker T. Washington

Popular Authors

Jane Austen Confucius Galileo Galilei Jimi Hendrix Billie Jean King Sonia Sotomayor Mark Twain Lil Uzi Vert

Change your beliefs...change your life.

Get a related quote or insight every day.

(it's 100% free)

Follow Us On

Today's Birthdays

1806 - Isambard K. Brunel

1821 - Charles Baudelaire

1865 - Adela Florence Nicolson

1872 - Leon Blum

1888 - Sol Hurok

1893 - Charles Simmons

1898 - Paul Robeson

1905 - J. William Fulbright

1906 - Victor Vasarely

1910 - Abraham A. Ribicoff

Birthdays on April 9th
All Birthdays

Popular Topics

Finance Forgiveness History Humor Jealousy Leadership Romantic Travel