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Howard Schultz Quotes


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Quotes by Howard Schultz

Showing 121-130 of 139 Quotes by Howard Schultz

The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.

~Howard Schultz

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I'm not losing any sleep over Dunkin Donuts.

~Howard Schultz

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Customers have different need states and life experiences.

~Howard Schultz

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I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.

~Howard Schultz

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Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.

~Howard Schultz

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Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions.

~Howard Schultz

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People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values that are going to endure. The discipline I believe so strongly in is H.R., and its the last discipline that gets funded.

~Howard Schultz

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There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

~Howard Schultz

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My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow.

~Howard Schultz

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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

~Howard Schultz

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Biography

Nationality: American

Type: Businessman

Born: July 19th, 1953

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Find Howard Schultz on Amazon

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