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George Lois Quotes


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Quotes by George Lois

Showing 1-10 of 51 Quotes by George Lois

When you create advertising, always start with the words.

~George Lois

Topics: Advertising Always Create Start Words You

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What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution.

~George Lois

Topics: Any Brilliant Come Get Got Innovative Kind Myself Problem Solution Stunning Taught Unusual Up You

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Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that makes them incredibly successful.

~George Lois

Topics: Bad Client Creative Director Force Incredibly Job Life Makes Nobody Piece Please Produce Should Something Successful Them Whole Work You Your

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Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.

~George Lois

Topics: Advertising Art Because Begin Blank Blank Canvas Canvas Challenge Each Leads Marketing Mind Nervous New Oblivion Open Open Mind Other People Precisely Problem Reliance Safe Search Should Solution Something Them Trends Why

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Great advertising, in and of itself, becomes a benefit of the product.

~George Lois

Topics: Advertising Becomes Benefit Great Itself Product

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I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.

~George Lois

Topics: Big Big Idea Communicator Design Designer Down Get Idea Put Think I Think

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When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

~George Lois

Topics: Advertising Attitude Brand Immediately Should Think Understand Visuals Words You

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To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'

~George Lois

Topics: About Advertising Better Car Change Course Exciting Food Fun Great Just Lying Make Me More Perception Run Saying Something Taste Wrong Your

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Everybody is so busy talking about 'Twittering' and talking about the new technologies and talking about this and that, but they don't talk about creativity.

~George Lois

Topics: About Busy Creativity Everybody New New Technologies Talk Talking Technologies

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The creative act, the defeat of habit by originality, overcomes everything. And I really believe that. And what I try to teach young people, or anybody in any creative field, is that every idea should seemingly be outrageous.

~George Lois

Topics: Act Any Anybody Believe Creative Creative Act Defeat Every Everything Field Habit Idea Originality Outrageous Overcomes People Really Seemingly Should Teach Try Young Young People

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Biography

Nationality: American

Type: Artist

Born: June 26th, 1931

Links

Find George Lois on Amazon

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