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Frank Luntz Quotes


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Quotes by Frank Luntz

Showing 31-38 of 38 Quotes by Frank Luntz

How I say it has as much of an impact on what people think of me as what I say.

~Frank Luntz

Topics: How Impact Me Much People Say Think

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Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

~Frank Luntz

Topics: Come Communication Ever Example Lot Messages Most Republicans Seen Single Tanks Think Undisciplined Up Use Worst

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Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

~Frank Luntz

Topics: Apart Communication Complement Each Ideology More Often Other Principle Rather Run Than Together Work Work Together

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What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent.

~Frank Luntz

Topics: Image Issues Matters Most Personality Politics Represent Who You

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My job as a pollster is to understand what really matters.

~Frank Luntz

Topics: Job Matters Really Understand

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I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.

~Frank Luntz

Topics: Applied Because Been Before Corporate Corporate World Done Language Last Never Over Politics Reasonably Strategy Took Well Which World Years

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Traditional market researchers are cold and calculating and scientific.

~Frank Luntz

Topics: Calculating Cold Market Researchers Scientific Traditional

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There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty.

~Frank Luntz

Topics: Amount Big Client Convince Either Getting Guilty Innocent Jury Language Law Lot Money Opposition Right Stake Tremendous Tremendous Amount

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Biography

Nationality: American

Type: Politician

Born: Unknown

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