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Frank Luntz Quotes


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Quotes by Frank Luntz

Showing 21-30 of 38 Quotes by Frank Luntz

There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties.

~Frank Luntz

Topics: Am Client Felt Independent Much Never Parties Political Political Parties Polling Pressure Problem Say Wants You Your I Am

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The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain.

~Frank Luntz

Topics: America Because Best Bill Bill Clinton Changed Clinton Communicator Due Election Felt Friends He Language Last Pain Republican Respect Side Years Your

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Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down.

~Frank Luntz

Topics: Apply Burn Confuse Down Evil Fire Good Heat House Just Language Like Sometimes Study Them Up Used Words Your

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There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.

~Frank Luntz

Topics: Educate Ever Explain Going Lemon Meant Policies Products Sell Services Try Words Work

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It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

~Frank Luntz

Topics: Acceptable Bring Candidate Emotional Explains Person Product Right Right Person Right Thing Service Someone Tears The Right Thing Them Thing Way Why

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So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean.

~Frank Luntz

Topics: America Because Business Cannot Communicators Corporate Corporate America Explain Facts How Know Mean Often Results Story Tell Understand Worst

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I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.

~Frank Luntz

Topics: Bag Cannot Care Ceos Communication Corporate Depends Entire Entire Lives Led Lives Occasion Out Paper Paper Bag People Success Talk Understand Way Who Whose Why

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There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.

~Frank Luntz

Topics: American American People Anger Believe Communication Disappointment Hear Pain Party People Practice Regret Republican Republican Party Sorrow Still Suffering Want I Believe

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The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.

~Frank Luntz

Topics: Advantage Advertise Because Corporation Just Message Only Product Service Speak Working You

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The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger.

~Frank Luntz

Topics: Challenge Everyone Messenger Particularly Party Political Political Party Politics Working You

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Biography

Nationality: American

Type: Politician

Born: Unknown

Links

Find Frank Luntz on Amazon

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