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Frank Luntz Quotes


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Quotes by Frank Luntz

Showing 11-20 of 38 Quotes by Frank Luntz

Politics is gut; commercials are gut.

~Frank Luntz

Topics: Commercials Gut Politics

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In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing.

~Frank Luntz

Topics: Actually Being Cases Emotion Fact Good Good Thing Healthy In Fact More Passion Provided Pursuit Rational Than Thing Unhappy A Good Thing

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We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion.

~Frank Luntz

Topics: Based Decide Dressed How Look Passion People Sound

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Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you.

~Frank Luntz

Topics: Am Change Deeper Eighty Emotion Feel How Inside Intellect Interested Life More Much Only Our Percent Something Stronger Than Think You I Am I Can

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The way you communicate an idea is different than the way you communicate a product.

~Frank Luntz

Topics: Communicate Different Idea Product Than Way You

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The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

~Frank Luntz

Topics: Actual Behind Different Educating Elected Even Execution Explaining Official Principles Product Similar Though Very

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We as Americans assume that big companies are bad, and big power companies are even worse.

~Frank Luntz

Topics: American Assume Bad Big Big Companies Companies Even Even Worse Power Worse

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I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

~Frank Luntz

Topics: Attached Change Course Delivered Effective History How Language Mainstream Passionate People Policies Seen Who

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One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them.

~Frank Luntz

Topics: Get Mad One Of The Things Particularly Politicians Punch Them Things Touch Trouble Washington Yell You

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The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth.

~Frank Luntz

Topics: Because Committee Could Eye Hired Look Me Members National Republican Someone Straight Tell Them Truth Wanted Who

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Biography

Nationality: American

Type: Politician

Born: Unknown

Links

Find Frank Luntz on Amazon

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