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Douglas Rushkoff Quotes


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Quotes by Douglas Rushkoff

Showing 41-50 of 122 Quotes by Douglas Rushkoff

Children are being adultified because our economy is depending on them to make purchasing decisions. So they're essentially the victims of a marketing and capitalist machine gone awry.

~Douglas Rushkoff

Topics: Because Being Capitalist Children Decisions Depending Economy Essentially Gone Machine Make Marketing Our Purchasing Them Victims

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Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.

~Douglas Rushkoff

Topics: Attitudes Capitalize Children Defense Develop Developing Fooled Goes Identify Ironic Marketers Mechanisms Millions New People Research Spend Strategies Then Vulnerabilities While Young Young People

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The liberation children experience when they discover the Internet is quickly counteracted by the lure of e-commerce web sites, which are customized to each individual user's psychological profile in order to maximize their effectiveness.

~Douglas Rushkoff

Topics: Children Discover Each Each Individual Effectiveness Experience Individual Internet Liberation Lure Maximize Order Profile Psychological Quickly Sites User Web Web Sites Which E-Commerce

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No matter how much control kids get over the media they watch, they are still utterly powerless when it comes to the manufacturing of brands. Even a consumer revolt merely reinforces one's role as a consumer, not an autonomous or creative being.

~Douglas Rushkoff

Topics: Autonomous Being Brands Consumer Control Creative Even Get How How Much Kids Manufacturing Matter Media Merely Much Over Powerless Revolt Role Still Utterly Watch

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Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.

~Douglas Rushkoff

Topics: Authentic Been Confound Corporate Culture Done Game He Identified Keep Knows Mall Market Marketers Object Once Own Part Product Shopping Showing Showing Up Target Teen Up

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Grunge was so self-consciously lowbrow and nonaspirational that it seemed, at first, impervious to the hype and glamour normally applied swiftly to any emerging trend. But sure enough, grunge anthems found their way onto the soundtracks of television commercials, and Dodge Neons were hawked by kids in flannel shirts saying, 'Whatever.'

~Douglas Rushkoff

Topics: Any Applied Commercials Dodge Emerging Enough First Found Glamour Grunge Hype Impervious Kids Normally Onto Saying Seemed Shirts Soundtracks Sure Swiftly Television Trend Way Were Whatever

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Fantasy sports went a long way toward developing the sabermetrics formulas used not only by oddsmakers but general managers in hiring players. So the amateur fantasists ended up creating some of the algorithms that Oakland GM Billy Bean's statisticians used to win games with less salary money available for star players.

~Douglas Rushkoff

Topics: Amateur Available Bean Billy Creating Developing Ended Fantasy Formulas Games General Hiring Less Long Long Way Managers Money Oakland Only Players Salary Some Sports Star Toward Up Used Way Win Gm

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Mobile notifications put people in a state of perpetual emergency interruption - similar to what 911 operators and air traffic controllers experienced back in the '70s and '80s.

~Douglas Rushkoff

Topics: Air Back Emergency Experienced Interruption Mobile People Perpetual Put Similar State Traffic

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The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.

~Douglas Rushkoff

Topics: Being Customer Customers Delivered Easiest Easiest Way Facebook Figure Makes Marketers Means Online Out Paying People Product Space Them Thing Those Way Who

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I do remember the moment when, as a child, I realized that the things we call 'TV shows' are really just the stuff that gets put between commercials. Later, I came to see that the kinds of things that get on 'free' TV are shows that help sell products.

~Douglas Rushkoff

Topics: Between Call Came Child Commercials Free Get Gets Help Just Kinds Later Moment Products Put Realized Really Remember See Sell Shows Stuff Things Tv Tv Shows I Came

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Biography

Nationality: American

Type: Journalist

Born: February 18th, 1961

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Find Douglas Rushkoff on Amazon

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