The Fundamentals of Product Management course

A hands-on course that covers the Fundamentals of Product Management (and then some) on how to build products that your users and customers love, and get a clear path to breaking into the field as a professional Product Manager.

Limited to 100 spots per Batch, reserve your spot below

Previous waiting list: 400+ people

Confidently do market research, get feedback from users and validate your ideas 

A Common problem

Do you want to break into the SCORCHING HOT field of Product Management, but don't know how? 

Are you tired of building products that fail, or worse, limp along only to get a lukewarm response from users? 

To achieve all of this you will need some product management skills, luckily, I created the most complete course on Product Management to date with the previous version having a 400+ person waiting list.

Don't do it the Hard Way!

Of course you don't want to go into debt studying this topic for years and then have to go through a bunch of jobs to get the necessary hands-on experience or even read the HUNDREDS of Product Management books that have little actionable data. 

You can also start by learning from first-hand experience, but that most likely will lead you to a lot of unnecessary failure and frustration. 

It took me nearly 2 years and over 100 interviews to get into this industry, and I don't want you to go through the same.  Your time is money.

"It was so useful to have the structure this course offered, it enabled us to grasp the concepts that would have taken years to learn and squeezed it into a 10 week program. "

Siani Shivaram, Software Engineer at JPMorgan Chase & Co.

"For me, the framework/chapter on market validation alone is worth years of avoided failures and the price of the entire course"

Qandeel Tariq, Research Data Scientist, Stanford Medicine

The Content

Week 1

Introduction to Product Management

Students will learn to:

Estimated Time: 5+ hours

Week 2

Market Research, Product Strategy, and Validation

Students will learn to:

Estimated Time: 5+ hours

Week 3

Personas, Empathy Maps, Qualitative User Research, and Customer Feedback Best Practices

Students will learn to:

Estimated Time: 5+ hours

Week 4

Product Design, Part 1: 

Design Principles, Designing for Validation, Design Hacks, Getting to a MVP

Students will learn to:

Estimated Time: 5+ hours

Week 5

Product Design, Part 2: 

Design Frameworks, Design Techniques, Measuring Designs, Executing Fast

Students will learn to:

Estimated Time: 5+ hours

Week 6

Metrics, KPIs, Analytics, and Communication in Product Management, Part 1

Students will learn to:

Estimated Time: 5+ hours

Week 7

Communication in Product Management, Part 2: Crafting Your Product Vision, Strategy, and Roadmap

Students will learn to:

Estimated Time: 5+ hours

Week 8

Introduction to Product Management

Students will learn to:

Estimated Time: 5+ hours

Week 9

Moving Forward on Your PM Path, Part 1: 

Getting a Job in Product Management

Students will learn to:

Estimated Time: 5+ hours

Week 10

Moving Forward on Your PM Path, Part 2: 

Growing in Your PM Career

Students will learn to:

Estimated Time: 5+ hours

Oh...And it's NOT just a course!

Apply every lesson with an intensive, hands-on project

While you are learning your weekly lessons, you will also work on assignments from a hands-on project, to put your new knowledge into practice and get the most out of the this course. At the end of the course, you will have gone from idea generation to something that has been validated in the market, definitely something some of my students used as a portfolio to get jobs in Product Management.

Preview the roadmap here

Get Feedback from the rest of the class

Get the 1:1 Mentorship you need

On top of the support of your classmates you will also get up to 1 hour calls a week with me to answer all your questions and help you go through the course in the best way possible. That's why this course is restricted to 100 people max.

The Man behind the course

"It took me 2 years just to break into this industry"

A bit about me, I started my career as an engineer. From the beginning, I was always curious about the why, and driven to build products that solve real world problems. I started a company but it failed, primarily because we never reached product market fit. That was a hard lesson to learn.

I then decided that I wanted to pursue a career in product management. But with no prior experience in the field, I found it surprisingly hard to break into this elusive role. After more than 100 interviews over the course of 2 years, and almost on the brink of giving up, I was able to break into the field.

I haven't looked back since. I have held executive level positions in product management, led the conception, execution, go to market, and growth of products like Treat for Shutterfly, Bills.com, and Freedom Debt Relief. I'm a contributor to Mind the Product, have spoken at conferences like ProductCon Silicon Valley, and advise a few companies.

I am passionate about giving value by helping companies, product teams, and most of all people, reach their goals. In this course, we will cover the basics of product management, learn how to generate ideas, validate opportunities with market research and customer interviews, and craft an effective vision, strategy and road map.

Don't Hear it from me, hear it from the Students!

"Having a framework to learn from along with the feedback from you and the classmates is priceless! Would highly recommend this course to anyone interested in Product Management"

Cliff Gardner

Click here to watch the interview

"I was blown away by how you could organize new product decisions and validations without having to get constant supervision from higher positions in the company. This course taught me how to communicate way more effectively between different departments  to achieve that."

John Strang

Click here to watch the interview

"It was so useful to have the structure this course offered, it enabled us to grasp the concepts that would have taken years to learn and squeezed it into a 10 week program. "

Siani Shivaram

Click here to watch the interview

"For me, the framework/chapter on market validation alone is worth years of avoided failures and the price of the entire course"

Alejandro Afonso

Click here to watch the interview

Pricing

The prices you see here will increase with every batch, so make sure to reserve the spot for the next one

Course + Office Hours

$1997

Have a question? Check our Faq

Course Only

$997

Have a question? Check our Faq

Limited to 100 spots per Batch, reserve your spot below

The course will reopen on July 30, 2018

Previous waiting list: 400+ people